PlacePass Announces Partnership with Southwest Airlines

Published: June 1, 2019

Boston, MA, June, 1 2019 – PlacePass, a travel technology solution for in-destination experiences, announced a partnership with Southwest Airlines.

Southwest Airlines Customers will have the opportunity to access even more travel experiences like plays, concerts, culinary experiences, outdoor adventures, historical excursions, and more. There’s an added bonus for Southwest Rapid Reward® Members who may earn loyalty points with each purchase.

“As we continue to explore ways for our Rapid Rewards Members and Customers to enhance their travel with us, our partnership with PlacePass opens new opportunities for experiences and adventures,” said Jonathan Clarkson, Southwest’s Managing Director of Loyalty, Partnerships, & Products. “We’re excited by the breadth and quality of offerings that PlacePass delivers, while also creating a great new Rapid Rewards earn opportunity for our Members.”

“The activities space is a dynamic and growing opportunity for those in the travel industry, including airlines.” said Ethan Hawkes, Chief Executive Officer and co-founder of PlacePass. “We are excited and honored to partner with Southwest Airlines to provide superior customer experiences for travelers looking to make the most of their journey.”

Customers may visit to learn more about travels experiences Southwest Airlines provides through PlacePass.

Founded in December 2015, PlacePass was launched with the vision of facilitating online access to hard-to-reach tour operators and activity providers. Today, PlacePass is changing the way people travel by empowering them to more easily search, compare, and book in-destination experiences anywhere in the world. The company’s consumer platform,, is a leading meta-search engine for travel experiences, bringing together the largest selection of tours and activities in 800+ global destinations online. PlacePass also powers B2B software solutions for leading hospitality industry partners.

In its strategic partnership with Southwest Airlines, PlacePass plans to accelerate travel product innovation, expand its global footprint, and invest in top-caliber talent in several core business areas.

About PlacePass
Based in Boston, MA, PlacePass is a pioneering provider of travel technology solutions for in-destination experiences. PlacePass partners with leading travel companies to provide travelers with access to everything from concert and event tickets, culinary experiences, outdoor adventures, historical excursions, VIP getaways, and more in 800+ destinations. PlacePass helps travelers save time and money while making the most of their valuable free time and believes that the best things in life aren’t things at all. To learn about partnership opportunities with PlacePass, please contact For more information, please visit


Emily Bernard